I've been frustrated lately by interactions with two Catholic businesses and without naming any names I have to say that I really wish four things:
- If you intend to have a going concern get your business model straight. Do not send me letters or e-mail hinting that I'm not a good Catholic if I don't buy your product to help you pull you out of insolvency. A number of Catholic publishers have played this game in recent years and it always ticks me off. Pity and guilt is not how you market a business.
- Act like you know what you are doing. I expect the same level of professionalism from you as I would from a totally secular business. If you ship me a product and it doesn't arrive in three weeks and you did not send it book rate or live in another country don't get huffy when I inquire as to the product's whereabouts and communicate honestly with your customer who has spent good money with you.
- Have a product worth repeat business. If your product is substandard why do think I should buy it?
- Don't oversell to ridiculous lengths. Your movie with its bad acting, anachronistic language, and poor technical quality is not the greatest thing since The Passion of Christ.
- I'll say it again. Get your business model straight.
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