Friday, October 31, 2014

Dear Catholic business owners

I've been frustrated lately by interactions with two Catholic businesses and without naming any names I have to say that I really wish four  things:

  1. If you intend to have a going concern get your business model straight. Do not send me letters or e-mail hinting that I'm not a good Catholic if I don't buy your product to help you pull you  out of insolvency.  A number of Catholic publishers have played this game in recent years and it always ticks me off. Pity and guilt is not how you market a business.
  2. Act like you know what you are doing. I expect the same level of professionalism from you as I would from a totally secular business. If you ship me a product and it doesn't arrive in three weeks and you did not send it book rate or live in another country don't get huffy when I inquire as to the product's whereabouts and communicate honestly with your customer who has spent good money with you.
  3. Have a product worth repeat business. If your product is substandard why do think I should buy it?
  4. Don't oversell to ridiculous lengths.  Your movie with its bad acting, anachronistic language, and poor technical quality  is not the greatest thing since The Passion of Christ.
  5. I'll say it again. Get your  business model straight.     


Lola said...

One magazine I subscribe to is also a part of an apostolate. On the Back Cover, an ad for 'don't buy our books on'. "It's not an apostolate." yada yada yada.

I wanted so badly to call them and tell them not to make their books available on AMAZON in the first place. John T. Reed is a athletic coach who writes books detailing high school football and how to coach that specifically and successfully.

He details it here:

I still shop on Amazon. Sometimes. I buy from authors directly if they offer it on their own pages. The world is always changing and like you said, good service is one constant we would like to count on.

Hans Georg Lundahl said...

"Get your business model straight."

Mine is leaving paper republishing mainly to other people and hoping they get theirs straight. I am writing and composing.

I will not say person X is a bad Catholic if he either does not publish my texts in paper booklets or buys them if Y is doing so.

I am saying parish Z is bad if it tells ALL its people (of which many in the business of culture) to stay away from my project without even bothering to judge whether my blogs be good or bad doctrinally. And telling me in so many words what the doctrinal problem is, if any.

Btw, do you happen to have any relatives or friends needing an extra income? Especially if wanting to be their own bosses, and not having enough money for a café?

Hans Georg Lundahl said...

" If your product is substandard why do think I should buy it?"

For musicians, I suppose they should play their scales before trying my tunes.

For book printers, I have a method by which you may get out a book with some quality binding:

Recipes from Home and Abroad : Printing Books / Imprimer des Livres

Presuming of course, you have a book binder or know book binding yourself.

For my own part, I am doing a bit of Japanese binding, but it might count as substandard, especially to the Japanese who really know how to do it.